FX : DAMAGES PROMO GRAPHICS

concept, design, execution

 

DISCORD

Elevation created a threatening and chaotic feeling in this concept with fire and blood elements. Law books

are pierced and strung to portray a spider web. The ink from the books turns into blood because the hands

holding them are dirty.

 

CITY

New York was the perfect backdrop for this concept of people climbing to the top at any cost. This concept

used during season 2 of Damages evokes a gritty realism of the city. We used the arch reference to showcase

the ‘X’ in the network logo. We put a new take on the Damages logo itself with a deteriorated look.

 

EXPOSURE

Working off of the city concept, this idea uses distorted reflections of the city and characters in murky

water to leave a feeling of uncertainty. The viewer never gets to see an accurate picture of any character,

because their face will not tell their true nature. In the reflections, it is not clear what is up or down, which

creates a heaven and hell motif.

 

SECRETS

Elevation took a look inside the space of a law office. We played with the struggle of looking for the truth

versus keeping secrets. One person could be shredding documents while the other is copying documents

to turn into the FBI. No matter what there is always a paper trail.