FX : FX MOVIES

concept

Elevation took on the task of making the FX ‘X’ look larger than life to reflect their huge library of movies. The goal

was to make the letter oversized yet non-threatening. Also, we tackled the idea that movies are no longer watched

only on a TV, but also on mobile devices. We played with the scale of the ‘X’ in a fractured grid system so it could be

the size of a movie screen then morph to fit on a mobile device.